About BCX

We focus our efforts on decision-making, recognizing that people make approximately 35,000 decisions daily.

Many of these decisions prevent people from reaching their goals. We design solutions that predict poor decisions and nudge toward goal attainment.

The Team

David McCann

CEO, Co-Founder

Rupali Babu

COO, Co-Founder

Our skills and proven capabilities.

Product Design
80%
Behavioural Data Science
75%
Innovation & Change Management
90%
Research
100%