About The Founder
David spent 15 years in Canadian financial services working with sales, marketing, product, and training teams before moving to Asia and founding BCX Design. Seeing the potential of behavioural science to nudge people toward better outcomes and wanting to share his experiences with others, David has become a passionate advocate for the field. Seeing it as a solution to address difficulties in working across geographies and with advanced technologies.
His work is focused on applying a behavioural science lens to the challenges faced by organizations. In 2015 David struck out on his own first in India, then moving to Thailand David has worked with organizations across four continents on a wide range of solutions.
His insights, training sessions, and strategic consulting services yield sustainable change in the behaviours of your internal and external audiences.
He partners with leadership and employees so that goals are achieved by identifying and nudging target audiences towards desired behaviours.