Most business problems that look like strategy problems, technology problems, or market problems are actually behaviour problems. People not doing what the plan assumed they would.
BCX Design finds exactly where that gap sits and builds or redesigns the intervention that closes it. Not a report. Not a recommendation. The actual fix.
You already know something is not performing the way it should. The harder question is exactly what is driving it — and what closing that gap would mean to your numbers.
UN Agency · Intelligence
A mandate to become less bureaucratic. The real problem was not culture. It was buried in the design of the systems people were being asked to use.
70%
Reduction in process time. Weeks became days.
Technology Company · Strategy
An 18-month sales cycle. The problem was not the sales team. The right information was not reaching the right people at the right moment.
7 mo
Average deal cycle, down from 18. $640,000 freed across the pipeline.
Consumer Marketplace · Studio
A platform built for growth that was not growing. We built the product and the campaign around how their customers actually shop.
300%
Increase in purchases. Average order value up 200%. In three months.
We find the problem behind the problem.
Three pillars, one method
See what is broken. Design the repair. Build the fix. Each pillar is a stage, not a separate service.
01 — Intelligence
BCX Intelligence
Powered by KindlingBefore you fix anything, you need to know what is actually broken.
BCX Design runs behavioural diagnostics across customer journeys, employee workflows, and organisational systems that surface the real friction points your data is not showing you. The output is a prioritised decision: here is what to fix first, and here is why.
The right diagnosis is worth nothing without the right plan.
BCX Design translates behavioural findings into intervention design. Change playbooks, go-to-market strategy, sales transformation, AI strategy, and innovation programme architecture. Tested before it is recommended for scale, with the governance to make it stick.
BCX Design builds and redesigns what the problem requires. Digital products, campaigns, service experiences, and capability programmes designed around how people actually behave, not how we wish they would.
A first conversation costs nothing and commits you to nothing. We will tell you honestly whether we can help.
Privacy Policy
Last updated: July 13, 2026
This policy describes how BCX Design Pte Ltd ("BCX Design," "we," "us," or "our") collects, uses, discloses, and protects your personal data in compliance with the Singapore Personal Data Protection Act (PDPA) 2012.
1. Collection of Personal Data
We collect personal data primarily to provide our applied behavioural science consulting services, manage client relationships, and perform general business functions.
Data collected:
Identity Data: your name, job title, and company name.
Contact Data: your email address, telephone number, mailing address, and professional social media links (e.g., LinkedIn).
Professional Data: information related to your role, specific project details, and behavioural insights necessary for the consulting services we provide.
Technical Data: IP address, browser type, device type, and usage data collected via our website's analytics tools (cookies).
Communications Data: your preferences in receiving marketing and other communications from us.
Method of collection: direct interaction (contact forms, newsletter sign-ups, proposal requests, email or phone contact), automated technology (cookies and server logs when you browse our website — you can manage or block these via your browser settings, though disabling cookies may affect your experience), and third parties (publicly available sources or mutual professional contacts).
2. Purposes for the Use of Personal Data
Service Delivery — to provide and administer our consulting services, including product design, strategy, change management, and research (Contractual Obligation).
Communication and Marketing — to respond to inquiries, send relevant content, and notify you of services of interest (Legitimate Interest, and consent where legally required).
Business Operations — to manage our relationship, process payments, and administer our business, including troubleshooting and security (Legitimate Interest).
Legal Compliance — to comply with applicable Singapore laws, regulations, and authority requests (Legal Obligation).
3. Disclosure and Sharing of Personal Data
We do not sell your personal data. We may share it with service providers (cloud hosting, email delivery, payment processing, analytics), professional advisors (lawyers, auditors, insurers), affiliates and partners on joint projects you've agreed to, and regulatory authorities where legally mandated.
4. Data Storage and Cross-Border Transfers
BCX Design operates entirely within Singapore. All personal data collected is processed and stored locally on secure systems within Singapore. We do not transfer, host, or store personal data in jurisdictions outside of Singapore.
5. Data Protection and Retention
We implement appropriate administrative, physical, and technical measures to protect personal data against unauthorized access, destruction, alteration, or disclosure. We retain data only as long as necessary for the purposes collected, or as required under Singapore law (typically 5–7 years for transactional and financial records), after which it is securely destroyed or anonymised.
6. Your Rights Under the PDPA
You have the right to request access to your personal data and how it has been used or disclosed over the past year, correction of inaccurate or incomplete data, and withdrawal of consent to its collection, use, or disclosure, subject to certain legal exceptions.
7. Contact Information
Questions about this policy or how we handle your data can be directed to our Data Protection Officer: BCX Design Pte Ltd, Email: david@bcx-design.com
8. Changes to this Policy
BCX Design reserves the right to modify this Privacy Policy to reflect updates in legal requirements or operational workflows. Changes will be posted on this page with an updated revision date.
