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Behavioural Insight Series

Every month we report on the latest research into consumer behaviour in emerging Asian markets. From the behaviour of borrowers, investors, and consumers, if your business is expanding to or operating in emerging Asia, you will want to watch this. Come to our YouTube channel for previous episodes.

Latest News

We don’t publish a lot, but what we do publish is pretty great. We talk about challenges facing customer experience, marketing, and product design in emerging Asia. Through the lense of behavioural science, we bring the best and most current research on how humans think and feel as they make decisions.

The Lifestage Model

After VoC Surveys, Then What?

Survey methodologies like Net Promotor Score (NPS) or the Customer Effort Score have become common[…]

Behavioural Science Daily

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