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Behavioural Insight Series

Every month we report on the latest research into consumer behaviour in emerging Asian markets. From the behaviour of borrowers, investors, and consumers, if your business is expanding to or operating in emerging Asia, you will want to watch this. Come to our YouTube channel for previous episodes.

Latest News

We don’t publish a lot, but what we do publish is pretty great. We talk about challenges facing customer experience, marketing, and product design in emerging Asia. Through the lense of behavioural science, we bring the best and most current research on how humans think and feel as they make decisions.

How Scarcity Challenges Our Ability To Save

Across Asia, from the UAE to South-East Asia, we are not saving enough to meet[…]

Emotionality Predicts Better Then Ratings

We rely on signals sent by others to make all manner of decisions. From whether[…]

The Lifestage Model

Behavioural Science Daily

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